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红色旅游是当前旅游市场的重要形态,兼具旅游和教育功能。文中借助情绪评价理论、敬畏情绪原型理论、期望差异理论等构建了红色情境感知、敬畏情绪与游客满意度的关系模型,采用结构方程建模方法进行实证分析。研究结果表明:(1)红色情境感知中的红色人物感知与红色事迹感知对敬畏情绪和游客满意度均具有显著的正向影响;红色精神感知与红色遗迹感知对敬畏情绪具有显著的正向影响,对游客满意度仅具有微弱的正向影响。(2)敬畏情绪对游客满意度具有显著的正向影响。(3)敬畏情绪通过红色精神感知、红色人物感知、红色事迹感知与红色遗迹感知对游客满意度具有中介作用。由结论得优化红色景观情境、塑造红色情境氛围、挖掘红色资源精神内涵、关注敬畏情绪积极作用并进行情感营销等启示,为助力红色旅游发展提供指导。
Abstract：As an important tourism form in the current tourism market, red tourism has both tourism and education functions.With the help of emotion evaluation theory, awe emotion prototype theory and expectation difference theory, etc, this paper constructs a model of the relationship between the perception of red situation, awe emotions, and tourist satisfaction, and uses structural equation modeling methods for empirical analysis. The results of the study indicate:(1)In the perception of red situation, the perception of red characters and the perception of red deeds have significant positive effects on both awe emotion and tourist satisfaction. The perception of red spirit and red relics have a significant positive effects on awe emotion, but only a slight positive effects on tourist satisfaction.(2)Awe emotion has a significant positive impact on tourist satisfaction.(3)Awe emotion has a mediating effect on tourist satisfaction through the perception of red spirit, red characters, red deeds and red relics. From the conclusions, it is possible to optimize the red landscape context, shape the red context atmosphere, explore the connotation of the era of red resources, pay attention to the positive effects of awe emotions and carry out emotional marketing and other enlightenments, so as to provide guidance for the development of red tourism.
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基本信息:
DOI：10.16152/j.cnki.xdxbzr.2021-02-009
中图分类号:F592.7
引用信息:
[1]范玉强,陈志钢,刘涛慧等.红色旅游情境下敬畏情绪对游客满意度的影响研究——以延安为例[J].西北大学学报(自然科学版),2021,51(02):259-269.DOI:10.16152/j.cnki.xdxbzr.2021-02-009.
基金信息:
国家自然科学基金面上项目(41671134); 中央高校基本科研业务费专项资金(2019CSWY013)