nav emailalert searchbtn searchbox tablepage yinyongbenwen piczone journalimg journalInfo journalinfonormal searchdiv searchzone qikanlogo popupnotification paper paperNew
非遗展示地游客-员工互动对遗产保护的影响——以互助土族自治县盘绣园为例
基金项目(Foundation): 国家自然科学基金(42271232); 国家社会科学基金(21BTY068); 陕西师范大学研究生领航人才培养项目(LHRCTS23082)
邮箱(Email): zsuczg@163.com;
DOI:
发布时间: 2025-07-29
出版时间: 2025-07-29
网络发布时间: 2025-07-29
移动端阅读
摘要:

提升游客非遗价值认知,增强非遗认同和遗产保护行为是新时代非遗旅游发展的重要任务。基于情绪评价理论,在构建“互动-认知-情绪-行为”模型的基础上,以互助土族自治县盘绣园为例,利用问卷调查数据,运用结构方程模型,实证检验了游客-员工互动、非遗价值认知、非遗认同对游客遗产保护行为的影响。研究发现:(1)游客-员工互动质量可以直接影响遗产保护行为,互动频率的直接效应不显著;(2)游客非遗价值认知在游客-员工互动质量、互动频率与遗产保护行为间起单独中介作用;(3)非遗认同在游客-员工互动质量与遗产保护行为间起单独中介作用,在互动频率与遗产保护行为间的中介作用不显著;(4)非遗价值认知和非遗认同在游客-员工互动质量、互动频率与遗产保护行为间起链式中介作用。研究结果进一步拓展了情绪评价理论模型,为增强游客非遗认同和遗产保护行为提供了实践支撑。

Abstract:

Enhancing tourists ' recognition of the intangible cultural heritage values,strengthening their identification and protection behavior are important tasks for the development of intangible cultural heritage tourism nowadays.Thus,this article constructs a model of interaction-cognition-emotion-behavior,based on the emotional appraisal theory and interactive nature of tourism activities,taking Panxiu workshop in Huzhu Tu autonomous county as a case to analyze the influences of tourist-employee interaction(TEI) on tourists ' heritage protection behavior(HPB) in intangible culture heritage(ICH) tourism settings,including the mediating effects of tourists' cognition of ICH values(CV) and identity of ICH(IICH).The findings as follows:(1) Tourist-employee interaction quality(TEIQ) has a significant positive effect on tourists ' HPB,but the effect of tourist-employee interaction frequency(TEIF) is not significant.(2) CV Plays a mediating role in the relationship between TEIQ and HPB,TEIF and HPB.(3) IICH plays a mediating role in the relationship between TEIQ and HPB,not significant between TEIF and HPB.(4) CV and IICH produce a positive chain mediation effect between TEIQ and HPB,TEIF and HPB.Extending the application of appraisal theory,this study enriches the research perspective of intangible cultural heritage tourism.

参考文献

[1]宋晓,梁学成,张新成,等.非遗进景区多主体价值共创的逻辑与机制:多案例研究[J].旅游学刊,2022,37(11):82-100.SONG X,LIANG X C,ZHANG X C,et al.Intangible cultural heritage into scenic spots:Multi-case study of the logic and mechanism ofmulti-subject value cocreation[J].Tourism Tribune,2022,37(11):85-100.

[2]周凯,张燕.仪式观视阈下非遗旅游文化传播的功能与路径[J].山东大学学报(哲学社会科学版),2022(4):40-46.ZHOU K,ZHANG Y.The function and path of cultural communication of intangible cultural heritage tourism:Aperspective from the ritual view[J].Journal of Shandong University(Social Sciences Edition),2022(4):40-46.

[3]SANTA E D,TIATCO S A.Tourism,heritage and cultural performance:Developing a modality of heritage tourism[J].Tourism Management Perspectives,2019,31(7):301-309.

[4]李江敏,王青,朱镇.非物质文化遗产活态传承:体验价值体系、测量与检验[J].旅游学刊,2020,35(11):78-89.LI J M,WANG Q,ZHU Z.Living transmission of intangible cultural heritage:Experience value system,measurement and test[J].Tourism Tribune,2020,35(11):78-89.

[5]WU M Y,TONG Y X,WALL G,et al.Cultural pro-duction and transmission in museums:A social practice perspective[J].Annals of Tourism Research,2021,87(3):1-14.

[6]LIU H Y,PARK K S,WEI Y Q.An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism[J].Journal of Vacation Marketing,2024,30(2):288-310.

[7]LEE T H,CHANG P S.Examining the relationships among festivalscape,experiences,and identity:Evidence from two Taiwanese aboriginal festivals[J].Leisure Studies,2017,36(4):453-467.

[8]LEE T H,FU C J,CHANG P S.The support of attendees for tourism development:Evidence from religious festivals,Taiwan[J].Tourism Geographies,2015,17(2):223-243.

[9]涂红伟,熊琳英,黄逸敏,等.目的地形象对游客行为意愿的影响:基于情绪评价理论[J].旅游学刊,2017,32(2):32-41.TU H W,XIONG L Y,HUANG Y M,et al.The effect of destination image on tourist behavior intention:An explanation based on the emotion appraisal theory[J].Tourism Tribune,2017,32(2):32-41.

[10]魏超,肖学宏,徐红罡.国际旅游地的语言景观与主客关系研究[J].人文地理,2023,38(2):172-180.WEI C,XIAO X H,XU H G.Linguistic landscape and host-guest relationship in international destinations[J].Human Geography,2023,38(2):172-180.

[11]FAN D X F.Understanding the tourist-resident relationship through social contact:Progressing the development of social contact in tourism[J].Journal of Sustainable Tourism,2023,31(2):406-424.

[12]CHOO H,PETRICK J F.Social interactions and intentions to revisit for agritourism service encounters[J].Tourism Management,2014,40(2):372-381.

[13]LIU Y,LI J N,SHENG S B.Brand co-creation in the tourism industry:The role of guide-tourist interaction[J].Journal of Hospitality and Tourism Management,2021,49(12):244-252.

[14]LAZARUS R S.Progress on a cognitive-motivationalrelational theory of emotion[J].American Psychologist,1991,46(8):819-834.

[15]田野,卢东,SAMART P.游客的敬畏与忠诚:基于情绪评价理论的解释[J].旅游学刊,2015,30(10):80-88.TIAN Y,LU D,SAM ART P.Tourist's awe and loyalty:An explanation based on the appraisal theory[J].Tourism Tribune,2015,30(10):80-88.

[16]HOSANY S.Appraisal determinants of tourist emotionalresponses[J].Journal of Travel Research,2012,51(3):303-314.

[17]黄剑锋,金红燕,陆林,等.旅游本真性对旅游者地方依恋的影响研究:目的地形象和风险感知的作用[J].旅游学刊,2020,35(12):38-51.HUANG JF,JIN H Y,LU L,et al.Effect of tourism authenticity on tourists'place attachment:Roles of destination image and riskperception[J].Tourism Tribune,2020,35(12):38-51.

[18]牛璟祺,刘静艳.具身感知情境下的游客环境责任行为意向:敬畏感与预期自觉情绪的唤起[J].旅游学刊,2022,37(5):80-95.NIU J Q,LIU J Y.Tourists'environmentally responsible behavior intentions based on embodied perceptions:The arousal of awe and anticipated self-conscious emotions[J].Tourism Tribune,2022,37(5):80-95.

[19]BREITSOH J,GARROD B.Assessing tourists'cognitive,emotional and behavioral reactions to an unethical destination incident[J].Tourism Management,2016,54(6):209-220.

[20]SU L J,CHENG J,SWANSON S R.The impact of tourism activity type on emotion and storytelling:The moderating roles of travel companion presence and relative ability[J].Tourism Management,2020,81(11):1-12.

[21]PRAY AG G,HOSANY S,ODEH K.The role of tourists'emotional experiences and satisfaction in understanding behavioral intentions[J].Journal of Destination Marketing&Management,2013,2(2):118-127.

[22]NIAN S F,LI D H,ZHANG J,et al.Stimulus-organism-response framework:Is the perceived outstanding universal value attractiveness of tourists beneficial to world heritage site conservation?[J].International Journal of Environmental Research and Public Health,2023,20(2):1-21.

[23]陈荣华,陈志钢,姜有根,等.博物馆情境下游客价值共创行为动因[J].西北大学学报(自然科学版),2023,53(2):229-240.CHEN R H,CHEN Z G,JIANG Y G,et al.Analysis on the motivation of tourist value co-creation in museum tourism[J].Journal of northwest university(natural science edition),2023,53(2):229-240.

[24]黄倩,谢朝武.酒店员工顾客间互动对员工工作效率和顾客满意度的影响研究[J].旅游学刊,2017,32(4):66-77.HUANG Q,XIE C W.The effect of interaction between hotel employees and customers on employees'work efficiency and customer satisfaction[J].Tourism Tribune,2017,32(4):66-77.

[25]KOHLER C F,ROHM A J,RUYTER K D,et al.Return on interactivity:The impact of online agents on newcomer adjustment[J].Journal of Marketing,2011,75(2):93-108.

[26]SU X,HOOIMEIJER P,SPIERINGS B.Why urban setting matters in shaping tourist attitudes towards interaction with residents:Causation or selection in three urban settings[J].Journal of Destination Marketing and Management,2021,22(5):1-9.

[27]CHEN G F,LI S H.Effect of employee-customer interaction quality on customers'prohibitive voice behaviors:Mediating roles of customer trust and identification[J].Frontiers in Psychology,2021,12:1-14.

[28]TU H W,MA J F.Does positive contact between residents and tourists stimulate tourists'environmentally responsible behavior?The role of gratitude and boundary conditions[J].Journal of Travel Research,2021,61(8):1774-1790.

[29]张国超.我国公众参与文化遗产保护行为及影响因素实证研究[J].东南文化,2012(6):21-27.ZHANG G C.Empirical study on the actions and influencing factors of public participation in cultural heritage protection in China[J].Southeast Culture,2012(6):21-27.

[30]苏勤,钱树伟.世界遗产地旅游者地方感影响关系及机理分析:以苏州古典园林为例[J].地理学报,2012,67(8):1137-1148.SU Q,QIAN S W.Influence relationship and mechanism of tourists'sense of place in world heritage sites:A case study of the classical gardens of Suzhou[J].ActaGeographica Sinica,2012,67(8):1137-1148.

[31]TU H W,ZHANG Z H,JIANG Z M.When and how tourists engage in citizenship behavior:The interactive effect of trait gratitude and positive resident-tourist contact[J].Journal of Travel Research,2023,62(8):1832-1847.

[32]PIZAM A,URIELY N,REICHEL A.The intensity of tourist-host social relationship and its effects on satisfaction and change of attitudes:The case of working tourists in Israel[J].Tourism Management,2000,21(4):395-406.

[33]SU X W,LI X,WU Y B,et al.How is intangible cultural heritage valued in the eyes of inheritors? Scale development and validation[J].Journal of Hospitality&Tourism Research,2020,44(5):806-834.

[34]王钰宁,孙九霞.旅游跨文化学习中的主客互动:阳朔太极拳的教与学[J].人文地理,2022,37(4):175-181.WANG Y N,SUN J X.The interaction between the host and the guest in tourism intercultural learning project teaching and learning of TaiChi in Yangshuo[J].Human Geography,2022,37(4):175-181.

[35]刘昌雪,汪德根.基于SEM的旅游者对世界非物质文化遗产满意度测评:以苏州昆曲为例[J].地理科学进展,2012,31(10):1369-1376.LIU C X,WANG D G.Evaluation of tourist satisfaction of world intangible cultural heritage based on SEM:A case study of Kunqu[J].Progress in Geography,2012,31(10):1369-1376.

[36]STRYKER S,BURKE P J.The past,present,and future of an identity theory[J].Social Psychology Quarterly,2000,63(4):284-297.

[37]马向阳,杨颂,汪波.大陆游客涉入度与文化认同对台湾旅游目的地形象的影响[J].资源科学,2015,37(12):2394-2403.MA X Y,YANG S,WANG B.Effects of involvement and cultural identity of mainland tourists on the destination image of Taiwan[J].Resources Science,2015,37(12):2394-2403.

[38]LEE T H,LIN Y H,WANG C K.Can aboriginal images contribute to aboriginal cultural identity?Evidence from the perspective of tourists'images[J].Current Issues in Tourism,2023,26(7):105 1-1066

[39]屈册,张朝枝.元阳梯田原住民的遗产认同:基于话语分析的视角[J].旅游学刊,2016,31(7):43-51.QU C,ZANG C Z.Aboriginal heritage identity in Yuanyang Rice Terraces:On the perspective of discourse analysis[J].Tourism Tribune,2016,31(7):43-51.

[40]戴靖怡,黄潇婷,孙晋坤,等.国家文化公园的旅游者文化认同生成机制研究:以黄河国家文化公园标志性自然景观为例[J].旅游学刊,2023,38(1):31-41.DAI J Y,HUANG X T,SUN J K,et al.Research on the formation mechanism of tourist cultural identity innational cultural park:Taking the iconic natural landscapes of the Yellow River National Cultural Park as an example[J].Tourism Tribune,2023,38(1):31-41.

[41]LIN J,KANG Y X,HONG L P,et al.Can cultural tourism experience enhance cultural confidence?The evidence from Qingyuan mountain[J].Frontiers in Psychology,2022,13(12):1-11.

[42]江金波,孙韶雄.怀旧情感对历史文化街区游客环境责任行为的影响研究:感知价值和地方依恋的中介作用[J].人文地理,2021,36(5):83-91.JIANG J B,SUN S X.Influence mechanism of nostalgia on historical and cultural blocks tourists'environmentally responsible behavior:Intermediary role of perceived value and place attachment[J]Human Geography,2021,36(5):83-91.

[43]王娟,李婷,魏荣杰.共睦态视角下旅行同伴对旅游体验质量的相互影响研究[J].西北大学学报(自然科学版),2024,54(4):639-649.WANG J,LI T,WEI R J.The influence of companions on the quality of travel experience from the perspective of communitas[J].Journal of northwest university(natural science edition),2024,54(4):639-649.

[44]LI H J,QU P Y,LUO F.Impact of tourists'perceived value and sense of social responsibility on the low-carbon consumption behavior intention:A case study of Zhangjiajie National Forest Park[J].Forests,2022,13(10):1-22.

[45]余召臣.遗产旅游与文化认同的模型建构与实践策略:基于互动仪式链的视角[J].西南民族大学学报(人文社会科学版),2022,43(3):34-42.YU Z C.Model construction and practical strategies of heritage tourism and cultural identity:From the perspective of interactive ritual chain[J].Journal of Southwest Minzu University(Social Sciences Edition),2022,43(3):34-42.

基本信息:

中图分类号:F592.7;G127

引用信息:

[1]杨亚丽,陈志钢,姜有根,等.非遗展示地游客-员工互动对遗产保护的影响——以互助土族自治县盘绣园为例[J].西北大学学报(自然科学版)().

基金信息:

国家自然科学基金(42271232); 国家社会科学基金(21BTY068); 陕西师范大学研究生领航人才培养项目(LHRCTS23082)

发布时间:

2025-07-29

出版时间:

2025-07-29

网络发布时间:

2025-07-29

检 索 高级检索

引用

GB/T 7714-2015 格式引文
MLA格式引文
APA格式引文