西北大学学报(自然科学版)

依据市场占有率和增长率的双指标组合,构建了一个旅游市场竞争态的模型。据此将我国西部12个省区入境旅游划分为4种类型。其中:广西、四川为"明星"市场;云南、陕西、内蒙古为"金牛"市场;重庆、甘肃、青海、宁夏为"幼童"市场;新疆、贵州、西藏为"瘦狗"市场,并深入分析了各市场在参与入境旅游竞争中所处的地位与态势。同时,又着重从资源禀赋和区位条件两个方面对其竞争态的形成进行了定量分析。结果发现,入境旅游市场占有率与资源丰度、区位指数呈十分显著的直线相关关系。这为西部各省区入境旅游业发展战略的制定和市场开拓提供了新的依据。

In market economy system, the establishment of regional tourism developing strategy must be based on the exact market analysis.According to the two indexes combination of market occupancy rate and growth rate, a model of tourism market competitive state was composed,by means of which the inbound tourism developing of 12 provinces in western China was divided into 4 types.The result shows: Guangxi and Szechuan are the brightstar markets;Yunnan, Shaanxi and Inner Mongolia are the cashcow markets;Chongqing,Gansu,Qinghai and Ningxia are the child markets;Xinjiang,Guizhou and Xizang are the thindog markets,and the status and situation of each market participating in inbound tourism competition are analyged.At the same time, the cause of inbound tourism competitive state is analyzed mainly from the resource abundance and location status.The result shows there is a quite obvious relalionship in the market occupancy rate with the resource gift and location condition,which provides something new for inbound tourism developing and strategy of Western China in the new century.